Allard Prize Donor Outreach Automation
AI-powered workflow system for automated donor intelligence gathering and personalized outreach
The Allard Prize for International Integrity needed to identify and engage potential donors who align with their mission of promoting global integrity and anti-corruption efforts.
Manual monitoring of news sources, social media, and email communications was time-consuming and inconsistent. The organization needed an automated system that could:
- Monitor multiple information sources continuously
- Identify prospects with relevant interests and capacity
- Generate personalized outreach recommendations
- Track all interactions in their CRM system
- Scale without adding significant manual workload
Built a comprehensive n8n workflow system that automates the entire donor intelligence pipeline from monitoring to outreach recommendations.
1. Automated Data Collection
Daily RSS feed monitoring captures relevant news and updates. LinkedIn scraping identifies prospect activities and interests. Email capture workflow processes incoming communications automatically.
2. AI-Powered Analysis
Claude AI evaluates each data point for relevance to the Allard Prize mission, assesses donor capacity indicators, and generates personalized touchpoint recommendations based on prospect interests and engagement patterns.
3. Data Tracking & Reporting
All prospect data and AI insights automatically sync to Google Sheets, maintaining a comprehensive view of each donor relationship with flexible tracking and reporting capabilities for the development team.
4. Workflow Architecture
- • update-rss-results.json - Daily RSS monitoring and processing
- • capture-ap-emails.json - Email capture and analysis
- • capture-linkedin-posts.json - LinkedIn activity scraping
- • ap-donor-outreach.json - Weekly AI analysis and touchpoint generation
Core Platform
- • n8n - Self-hosted workflow automation
- • Claude AI API - Natural language processing and analysis
Integrations
- • SendGrid - Email delivery infrastructure
- • Google Sheets - Data tracking and reporting
- Automated monitoring of 50+ RSS feeds daily
- AI-generated personalized outreach recommendations for high-value prospects
- Seamless integration with Google Sheets for donor tracking
- Significant reduction in manual data entry and prospect research time
- Scalable system that adapts to organizational growth